Freud America, Inc., has launched its new Diablo website ( designed to make it easy for professional contractors and remodelers to navigate, understand and find product information they need to make informed decisions.

The new Diablo website features enhanced functionality including a comprehensive “Keyword Search,” a “Quick View” on each product, with a “Learn More” button so visitors can delve deeper into product specifications. There also is a “Compare” button that allows the visitor to view four products at one time to find out which one makes sense for their application.

In addition, “Product Demo Videos” are a click away as well as a “Where To Buy” section that provides the visitor with an easy way to find the nearest Diablo dealer to purchase Diablo saw blades, reciprocating saw blades, sanding and cutting products, and Forstner bits. 

“We designed our new Diablo website to deliver a premium interactive and educational experience for the professional contractor and remodeler,” said Russell Kohl, president & CEO for Freud and Diablo. “Visitors will be pleasantly surprised at how easy it is to find what they are looking for and learn about Diablo’s full-range of products.”

To celebrate the launch of the new website, Diablo is running the Dare To Compare Reciprocating Saw Blade Giveaway. Independent tests have demonstrated that Diablo’s high performance bi-metal reciprocating saw blades deliver four times the life versus standard blades, but they don’t want users to just take their word for it, they are willing to let users find out for themselves.  

Visitors of the new Diablo website can go to to enter and receive, for free, one Diablo Demo Demon Bi-Metal reciprocating saw blade for wood cutting applications, or one Steel Demon Bi-Metal reciprocating saw blade for metal cutting applications, while supplies last, one blade per person, must be 18 or older to enter. These blades are the first to combine innovative features such as Dual Tooth Design, Perma-SHIELD Non-Stick coating and Ultra-Hardened cutting edge for maximum durability and speed.