National Gypsum is proud to announce its continued sponsorship of DIY Network’s Blog Cabin 2014 and showcase its full product breadth at INTEX Expo Booth 501 in Las Vegas, Nev. The sponsorship is part of the company’s PURPLE Evolve Your Walls campaign, which launched in May 2013, to increase awareness of the benefits of PURPLE high-performance drywall products among consumers.
“We’re continuing to build on the momentum of last year’s success by showcasing PURPLE on-air and online through DIY Network’s Blog Cabin 2014,” said Marketing Director Jay Watt. “The Blog Cabin concept is relatable to all audiences, including architects, contractors and homeowners. With our sponsorship of Blog Cabin 2014, we’re continuing to broaden the reach of our message with an emphasis on reaching consumers and others in the residential building market.”
DIY Network’s Blog Cabin is an interactive TV series returning for its eighth season, airing from July 28 – Sept. 1. The Blog Cabin, a completely renovated and exclusively designed 1920s lakeside home in Winter Haven, Fla., is featured on six special episodes of the most popular DIY Network shows: Sledgehammer, Kitchen Crashers, Bath Crashers, Mega Dens, Yard Crashers and YardCore. The Bath Crashers episode will focus on a master bathroom makeover and will feature PURPLE products, including XP drywall and PermaBase Cement Board.