Festool just announced its new media and content partnership with This Old House (TOH), America’s No. 1 multimedia home-enthusiast brand. The partnership will include PBS television underwriting spots, video content creation and distribution, events, category exclusivity on the New Yankee Workshop channel, and participation by the leading This Old House talent. The partnership will debut 3Q18 and target consumers, hobbyists, contractors, and retailers.
Contractors and consumers will have a new instructional offering in “Festool Tool School,” a series of videos that will stream on FestoolUSA.com, thisoldhouse.com, and select online retailers. In addition, TOH experts will join the faculty of Festool training classes.
Festool now becomes the exclusive tool sponsor of the New Yankee Workshop (NYW) channel on thisoldhouse.com. Launched online April 30, 2018, NYW videos provide hobbyists with a robust and significant increase to the TOH video library, while simplifying access to the best information available.
“We have been fans and friends of the This Old House team for many years and we’re excited to expand our relationship,” says Jim Maner, vice president of business development for Festool USA. “’This Old House’ is such a highly respected brand and with their expertise, have a successfully long history with craftsmen. They are an ideal partner.”
Eric Thorkilsen, CEO, This Old House Ventures, LLC, says “We’re thrilled to have Festool joining us as a media and content partner. This Old House is in the ‘Do It Right’ business—an outcome that’s not only about the craftsman, but also about the tools. Festool’s leading attention to quality, innovation, and performance meets and exceeds that standard.”