James Hardie Building Products Inc., is being chosen to protect more than 8 million homes – surpassing any other brand of siding.* Durability, diverse design options, and uncompromising performance is why so many people are selecting James Hardie products for their home.


James Hardie offers a diverse portfolio of lap and panel siding, shingle, trim, and soffit products available in various textures, profiles, and colors protected by exceptional warranties. James Hardie products are also Engineered for Climate, which means they’re manufactured to stand up to the specific weather of the region in which they’re installed. Whether a home faces strong UV rays and high temperatures, or snow and freezing conditions, James Hardie siding delivers lasting protection for a homeowner’s biggest asset.


“The uncompromising performance and low maintenance of our products is a major factor in why our siding is on more than 8 million homes in North America, and soon will be on 10 million,” said Sean Gadd, chief marketing officer at James Hardie. “Homeowners can achieve an authentic cedar aesthetic without the frequent upkeep associated with wood, and choose from a variety of design options accompanied by long-lasting, consistent color.”


James Hardie’s ColorPlus Technology combines durability and beauty to create a lasting exterior product with baked-on color that resists chipping, cracking and peeling. With ColorPlus Technology, homeowners not only have access to a diverse selection of colors, but also peace of mind for years to come thanks to the 15-year limited, non-prorated warranty.


Homeowners continue to depend on James Hardie products to help them protect what matters most, especially as hurricane and wildfire seasons ramp up across the U.S. through unexpected weather. James Hardie products continually prove that they’re built to last. It’s no wonder the manufacturer is North America’s No. 1 brand of siding.


To learn more about James Hardie’s products and why they grace the exteriors of more than 8 million homes, visit www.jameshardie.com/campaigns/eight-million-homes.


*Estimate is based on annual James Hardie siding sales from 1991 through 2016 and average housing unit size each year.