citizenM — the pioneer of affordable luxury hotels — has officially opened its second property in Miami, following its Miami Brickell opening in July 2022. Further cementing its presence within the city, the 351-room hotel is centrally located in the new Miami Worldcenter development, a $4 billion mixed-use destination in the heart of downtown Miami featuring an enticing collection of shops, entertainment spaces and dining spots.
citizenM Miami Worldcenter’s opening marks the brand’s 30th hotel across the globe, and with its rapidly growing portfolio, modern travelers have come to not only recognize citizenM’s distinct style but seek out its “affordable luxury” experience. The property was designed by citizenM’s long standing architecture partner Concrete, in partnership with Gensler, ensuring citizenM’s commitment to design, art, technology and comfort is prominent throughout the guest experience while also paying homage to its home city of Miami. citizenM Miami Worldcenter features several fantastic amenities, including an indoor/outdoor gym, a rooftop swimming pool and bar, the 24/7 canteenM and four spacious, light-flooded societyM meeting rooms available to rent for full- or half-day use by both internal and external guests.
Embracing Miami’s vibrant culture and cityscape, citizenM Miami Worldcenter’s building facade features a series of sculptures created by FriendsWithYou, the Los Angeles-based art collaboration between Samuel Borkson and Arturo Sandoval III. Having appeared in cities across the globe, the talented duo is famed for their work with the likes of Pharrell Williams and Diplo, bringing a sense of joy and playfulness to all of their creations.
Mirroring that same energy, the interior and the rooftop showcase several standout pieces, including Daniel van Straalen’s Never Forget, Ajarb Bernard Ategwa’s #KumbaCentralMarket and Christian Ruiz Berman’s Superstring Variation, which citizenM sourced from Miami’s very own Mindy Soloman Gallery. The guest rooms are bright, bold and futuristic, with pieces from a roster of notable and rising local artists, including Amauro Torezan, Arianna Leon Uberti, Courtney Einhorn and several others. Each of the artists and their works were sourced from an open art call citizenM hosted last year, which invited artists of all calibers to enter pieces of art that showcased their connections to the city. A curated panel of judges, which included citizenM founder Rattan Chadha and Miami native Jen Stark (whose artwork is featured on the facade of citizenM Miami Brickell), selected the top 10 artists, whose work is now displayed within the bedrooms of citizenM’s Miami hotels.
citizenM’s philosophy of “affordable luxury” is best experienced in the guest rooms, which showcases their commitment to high-tech amenities, ultimate comfort, eye-catching art and more. The rooms are smartly furnished with “everything modern travelers need and nothing they don’t.” All guest room features are designed to be the very best: the beds are XL king-size wall-to-wall with an extra comfy mattress and luxury bedding. An HD widescreen TV offers streaming options via free super-fast Wi-Fi so that guests can enjoy their own content. A powerful rain shower with full-size shower gel and shampoo (as well as giant fluffy towels) will soothe all long- and short-haul travelers. The room ambiance is fully controlled by an iPad – the blinds, climate, the TV, even the lights with changeable colors – or via the award-winning citizenM app.
At the heart of citizenM’s top-notch service and signature personality is its hotel staff – the ambassadors. Typically hired from outside of the hospitality industry, ambassadors are chosen first for their attitude (not skills) and put through an intense six-week immersion course to learn all about citizenM’s unique culture. All ambassadors are trained in all jobs, from receptionist and problem-solver to barista and bartender, meaning guests are never told to speak to someone else when they need help. More importantly, they all embody today’s modern citizen: curious, well-traveled and open-minded. They are also citizenM’s walking concierges who know lots of things about their city and readily provide tips about the best places to visit.
“We have an exciting year ahead and are thrilled to have citizenM Miami Worldcenter kick it all off,” said Robin Chadha, Chief Brand Officer. “The Miami Worldcenter development is set to become the city’s newest cultural hotspot, combining the very best of Miami - from the major business hubs to diverse art and entertainment. We are excited to be a part of the new, dynamic neighborhood, inviting our global travelers to experience the very best of everything citizenM and Miami have to offer. With our curated selection of artwork, top-notch societyM services and this prime location, we look forward to serving guests and visitors alike with the very best accommodations and experiences.”
Miami Worldcenter is a new $4 billion mixed-use destination in the heart of downtown Miami. As one of the largest privately owned and developed urban real estate developments in Florida, the 27-acre project, which is currently coming alive in phases, spans 10 city blocks with a diverse mix of residential, commercial and hospitality uses, complemented by 300,000 square feet of retail, restaurant and entertainment space. In addition to Miami Worldcenter’s newly opened citizenM hotel, several phases of the project have already been completed and occupied, including three residential towers and a significant portion of the retail/restaurant space. Miami Worldcenter is being developed by master developers Miami Worldcenter Associates, led by Principal Art Falcone and Managing Partner Nitin Motwani, in partnership with CIM Group.
“Welcoming citizenM to Miami Worldcenter expands our reach in being able to offer an affordable yet luxuriously designed hotel within our master plan and is in line with our grand vision for the development, the likes of which Miami has never seen before,” said Nitin Motwani, managing partner of Miami Worldcenter Associates. “We set out to create Miami’s premier international destination at the intersection of arts, culture, entertainment and transit, and citizenM’s global brand – which is synonymous with unique public spaces, art and iconic cities around the world – was a perfect fit for us along these lines.”
The new property, located at 700 NE 2nd Avenue, marks the first U.S. opening for 2023, building off the successful 2022 year that welcomed five new U.S. properties, including the recent citizenM Miami Brickell opening in July. Further marking the brand’s commitment and interest in the city of Miami, citizenM has announced a third property in South Beach, which is slated to open in 2024. Currently, the citizenM U.S. portfolio includes properties within Boston; New York; Seattle; Los Angeles; San Francisco; Washington, D.C.; Chicago and Miami, bringing the total offering to 12 hotels across the country and 30 worldwide. Later this year, citizenM will open in Austin, Texas, and Paris, working towards the brand’s goal to reach 60 operational properties globally by 2027.
To further enhance the guest experience, citizenM launched the world’s simplest hotel membership program: mycitizenM+. Members simply sign up with a small monthly fee to enjoy “all the perks without the points,” including an extra 10 percent discount off the lowest public rate, free late check-out, free upgrade to a premium view room, early access to discounts, members-only events and more.