VIDEO: What Does it Mean to be a Leader?

By Ryan Groth, Jill Bloom, Executive Director, Walls & Ceilings

In this video of If Walls Could Talk, Jill Bloom speaks with Ryan Groth, CEO of the Sales Transformation Group. Today’s topic is on leadership.

“Leadership is so important. It’s the game changer,” says Groth. “It’s what takes the business to the next level or it holds you back. The variable is the one in the mirror. I’m very passionate about leadership.”

How do you coach your contractors?

“We coach our sales team,” he says. “How you do it can differentiate you. You feel connected to that. What keeps people hooked is why you do it. The leaders that are the best in leading the clarity in how they can do it over again, and how they have to face a reality on integrity and care for others. Over time, the ones that have the most selfish ‘why’ don’t have the longest run.”

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Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.