Walls & Ceiling’s Group Publisher Jill Bloom speaks with Anna Anderson, CEO of Art Unlimited, who debriefs on this year’s Best of Success event that happened in early December. This year marks its 20-year anniversary. According to Anderson, there are so many great opportunities for its attendees.

Dear Anna: Highlights from Best of Success

At the 20th annual Best of Success event, Anna Anderson, CEO of Art Unlimited, emphasized the importance of brand consistency and strategy in building trust and delivering on promises. Highlighting innovative marketing approaches, Anderson shared insights on leadership, brand development, and connecting with customers to drive growth in the roofing industry.

Since 1982, Art Unlimited has provided marketing services to countless individuals, businesses and organizations. As online technology rapidly evolves, the company adapts to changes with its clients. Today, it sets the highest standard for digital marketing services while still offering traditional marketing tools.

As trust in traditional media reaches an all-time low, Anderson highlights the need to adapt marketing strategies to resonate with audiences increasingly influenced by alternative platforms.

Anderson said there are universal topics that come up at events, like Best of Success—brand and leadership development, as well as connection points where “young guns” can meet.  

“If you haven’t been to this event, it’s just a great place to connect,” said Anderson. “I think one of the power components of her presentation is in the power of the brand, and what she boils down to the consistency of a promise. When you have a brand that transcends a logo, that’s a great thing to happen and you can deliver on that promise.”

One of the highlights of the event was speaker Anissa Westfall, director of marketing and growth of Westfall Roofing. She is a veteran business and marketing strategist with a proven record of driving brand awareness, innovation and customer loyalty for her family roofing business in Westfall Roofing in Tampa, Fla. She and her husband, Ryan, took over operations from his parents in 2008 and used a combination of grit, vision and early technology adoption to grow the business into a multi-million dollar force now expanding into Central Florida. Her professional background includes senior marketing positions with both AAA Auto Club Group and Publix Supermarkets, but she found a passion for making connections with roofing customers through innovative marketing techniques.

“When we look at the brand, it’s truly more than the logo, colors, iconography—it’s the name, marketing and materials. The list goes on. The more important part is strategy,” said Anderson. “How are you going to fulfill the brand in your eyes? That’s the identity that starts to plant the seed.