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Podcast

Education and Understanding in the Trade Show Season

Tom Harris outlines the presentations he will give at this annual event held in Daytona Beach, Fla.

By Tom Harris, John Wyatt, Editor
Education and Understanding in the Trade Show Season
March 6, 2025

In this episode of “If Walls Could Talk,” John Wyatt, editor of Walls & Ceilings speaks with Tom Harris of Tom Harris PUR Consulting about February’s show in sunny Daytona Beach, Fla., the Spray Foam Convention & Expo. This month, we focus primarily on how the SFPA event went down.  

If Walls Could Talk Podcast show presented by Walls and Ceilings magazine

Spray Foam Convention & Expo 2025

John Wyatt talks with Tom Harris about the record-breaking success of February’s Spray Foam Convention & Expo in Daytona Beach. Harris highlights impressive attendance, packed breakout sessions, and the strong industry interest in spray foam education, with presentation materials expected to be available online soon.

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“In a word – record-breaking,” said Harris. “Here’s some figures from the SPFA show: 288 professional Certification exams conducted; 83 field exams conducted; 2,038 registered attendees; 31 attendees became new members of SPFA during the show and; the tradeshow had 120 exhibitors. The spray foam industry consultants had a booth and I’ve never seen it so busy.”

The SPFA runs five-10 presentations at the same time to give the audience a variety of topics to choose from. Each are about an hour long and there’s four sessions each day of the show. They run the breakout session in the morning and the exhibit hall in the afternoon.  

“I’ve made dozens of presentations for the SPFA over the years and I can expect around 20 attendees to a breakout session. This year, I did four different presentations and averaged around 25 attendees, but one of them had 102. Standing room only—I guess everyone was interested in the topic.”

The SPFA should be posting the slide decks from the breakout sessions on their website (likely for members only). Harris will be adding four lectures to the Lets Talk PUR.com website in the Continuing Education Campus which anyone can access.

KEYWORDS: certification conference education energy efficiency Florida If Walls Could Talk podcast roofing SPFA (Spray Polyurethane Foam Alliance) spray foam

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Tom harris
Tom Harris is president of Tom Harris PUR Consulting LLC. He has more than 35 years of polyurethane foam development and deployment experience ranging from Development Chemist, Product and Marketing Management, Business Development and Building Science in Canada and the United States. He can be reached at tom@letstalkpur.com.
John wyatt 2025 crop1
John Wyatt is editor of Walls & Ceilings magazine, bringing more than two decades of experience with BNP Media. He joined the company in 2000 as an associate editor, contributing to both Walls & Ceilings and Roofing Contractor before assuming the role of editor in 2008. In addition to his work with the brand, Wyatt collaborates across BNP’s architecture, engineering and construction (A/E/C) portfolio, supporting related publications and initiatives. He can be reached at 248-205-6659 or wyattj@bnpmedia.com.

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