Immediately following the SFIA Annual Meeting, the SFIA General Session (12:30-1:30 pm, also will be in room E221A at the Charlotte Convention Center).

The SFIA General Session will feature association advocate Dan Varroney, who is spearheading SFIA’s 2025-2028 planning. Varroney will discuss findings in his conversations with the SFIA leadership and ask for the audience input on the challenges and future of the association. The SFIA General Session will be open to the public. Anyone interested in the steel framing industry is welcome, space permitting.

Daniel A. Varroney is the author of the groundbreaking book, Reimagining Industry Growth (WILEY, January 2022). He is founder of Potomac Core, a strategic consulting firm that specializes in association transformation and industry focused strategic partnerships. He has built a successful career as an association executive at organizations with diverse focus including the National Association of Manufacturers, Association for Corporate Growth, TechAmerica, and Newt Gingrich’s American Solutions Policy and Advocacy organization.

Varroney’s deep understanding of policy and regulatory influence on industries has shaped his approach to industry strategic partnerships. Through his own executive experience—and over a decade advising Trade Association clients—Dan has applied his data-driven strategic process to the industry and market challenges of trade associations and the domestic andmultinational companies they represent.