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Online ExclusivesStucco/EIFS

EIFS Brings Kaleidoscopic Vision to Life at Kaleideum Children’s Museum

EIMA highlights the strength of EIFS in facilitating imaginative designs without compromising performance or longevity.

An exterior picture of the Kaleideum Children’s Museum in Winston-Salem
Photos courtesy of Sto Corp. Photos taken by Andy Frame Photography
October 24, 2025

The Kaleideum Children’s Museum serves as a landmark cultural institution, physically and symbolically connecting Winston-Salem’s vibrant arts and cultural district to its historic civic core. At five stories tall and encompassing nearly 70,000 square feet, the facility redefines experiential architecture for families, blending learning, play, and art through dynamic, immersive spaces. The building’s design draws inspiration from the ever-shifting forms of a kaleidoscope, with angular geometry and bold color playing integral roles in both its visual language and visitor engagement.

Kaleideum Children’s Museum

Photo: Andy Frame Photography

Why EIFS Was Chosen

Key Project Highlights

Location: Winston-Salem, N.C.

Architect: Gensler

EIFS Manufacturer: Sto Corp.

EIFS Contractor: Second Wind Solutions

2023 EIFS Excellence Project of the Year

The project’s ambitious exterior façade—defined by more than 160 custom EPS foam shapes, each measuring 4 feet by 4 feet—called for a cladding system that could balance design flexibility, thermal efficiency, and durability. Sto Corp.’s StoTherm ci system with Stolit Lotusan finish proved to be the ideal solution for several key reasons:

Complex Geometric Expression: EIFS allowed the design team to economically and precisely create the multifaceted façade. The lightweight EPS shapes could be fabricated offsite, easily installed, and manipulated into the desired angular forms, realizing the building’s kaleidoscopic concept with dimensional accuracy.

Durable, Low-Maintenance Finish: The Stolit Lotusan finish mimics the self-cleaning properties of the lotus leaf. This super-hydrophobic surface repels water and resists dirt and biological growth, helping maintain the crisp, clean appearance of the museum’s white façade.

Aesthetic Versatility: While the majority of the façade is finished in bright white to emulate smooth limestone, bold triangular accents in turquoise, lime green, fuchsia, yellow, and blue enliven the exterior. These vibrant features were coated with StoColor Acryl Plus, chosen for its superior UV resistance and long-lasting colorfastness.

Continuous Insulation & Energy Performance: The StoTherm ci system integrates continuous insulation, contributing to the building’s energy efficiency and helping the project meet evolving code requirements for thermal performance.

Results

The use of EIFS on the Kaleideum Museum was critical in achieving the building’s architectural vision—creating a whimsical, engaging, and educational environment. It enabled the team to deliver a bold and sustainable façade that delights children and adults alike while standing up to the environmental demands of an urban setting. The project demonstrates the power of EIFS in facilitating imaginative designs without compromising performance or longevity.

KEYWORDS: academic building awards CI (continuous insulation) EIMA (EIFS Industry Members Association) museums North Carolina project profile Sto Corp

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