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Home » sales

Articles Tagged with ''sales''

Apogee Architectural Metals portrait of Pete Dyer

Apogee Names Northwest Regional Sales Manager

Apogee expands western sales leadership structure.
Heather West
Heather West
May 26, 2026
No Comments

Peter Dyer to oversee Apogee’s newly formed Northwest region.


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Marketing Strategies
Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
anna anderson art unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
John-Wyatt-2025 Crop1.png
John Wyatt
April 28, 2026
No Comments
Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
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Publisher's Post with Jill Bloom
Publisher's Post

AI Isn’t Taking Jobs, It’s Creating More Work!

AI isn’t replacing contractors—it’s adding admin. Learn how to adapt and stay ahead.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
April 28, 2026
No Comments
Still unsure about using AI? W&C Executive Director Jill Bloom explores how testing tools side-by-side can build confidence—and why the bigger challenge may be managing AI-savvy customers.
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Legal Insights
Legal Insights

Software Agreement Clauses Wall and Ceiling Contractors Should Revisit

As construction operations become increasingly digital, wall and ceiling contractors must carefully review and negotiate software agreements to protect their data, control costs, and reduce legal and operational risk.
Trent Cotney
Trent Cotney
February 6, 2026
No Comments
As construction operations become increasingly digital, wall and ceiling contractors must carefully review and negotiate software agreements to protect their data, control costs, and reduce legal and operational risk.
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From the Attic to Advocacy: The Attic Queen
If Walls Could Talk

From the Attic to Advocacy: The Attic Queen

In this “If Walls Could Talk” Episode, W&C’s Strategic Content Editor Tanja Kern speaks with Florida’s Attic Queen Founder Jessica Azarelo and how she’s redefining home performance and chasing a bigger mission as an independent insulation subcontractor.
Tanja Kern
Tanja Kern
January 30, 2026
No Comments

In this “If Walls Could Talk” Episode, W&C’s Strategic Content Editor Tanja Kern speaks with Florida’s Attic Queen Founder Jessica Azarelo and how she’s redefining home performance and chasing a bigger mission as an independent insulation subcontractor.


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Dear Anna: The Retention Playbook: Never Lose a Customer Again
If Walls Could Talk

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients
ChrisGray
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
anna anderson art unlimited
Anna Anderson
October 29, 2025
No Comments
Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how contractors can apply them to their marketing and operations to win over customers.
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Silhouette of two construction professionals on a jobsite at sunset with cranes in the background, illustrating ABC’s August 2025 report showing backlog at 8.5 months and contractor optimism holding steady.
Economic Indicators

Contractor Backlog Sees Slight Dip in August; But Optimism Holds Steady, ABC Says

infrastructure and heavy industrial work offset weakness in commercial and institutional sectors but index still falls
Bryan Gottlieb, managing editor of Roofing Contractor
Bryan Gottlieb
September 20, 2025
No Comments

Contractors report a shift in market momentum, with survey data showing signs of pressure in some sectors even as confidence holds above growth thresholds.


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Up Front: A Walls & Ceilings Editorial Column by Mark Fowler
Up Front

Adding Layers: The Hidden Cost of Complicated Solutions

In industries from construction to healthcare, well-meaning solutions often take the form of added layers—of products, procedures, or bureaucracy—that rarely solve root problems and instead inflate costs, create frustration, and hinder progress.
Mark Fowler
Mark Fowler
August 21, 2025
No Comments
In industries from construction to healthcare, well-meaning solutions often take the form of added layers—of products, procedures, or bureaucracy—that rarely solve root problems and instead inflate costs, create frustration, and hinder progress.
Read More
Up Front: A Walls & Ceilings Editorial Column by Mark Fowler
Up Front

Be Careful What You Wish For

In construction, opportunities that seem too good to be true often come with hidden costs—and sometimes devastating consequences.
Mark Fowler
Mark Fowler
July 22, 2025
No Comments
In construction, opportunities that seem too good to be true often come with hidden costs—and sometimes devastating consequences.
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AWIP logo and Joe Paparella headshot

AWIP Promotes Joe Paparella to Vice President of Sales & Marketing

Since joining AWIP in 2023, Paparella has been instrumental in advancing strategic growth initiatives, strengthening key account relationships and elevating commercial sales performance
May 18, 2025
No Comments

All Weather Insulated Panels (AWIP) announced the promotion of Joe Paparella to Vice President of Sales & Marketing.


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