Apogee Architectural Metals has named Peter Dyer regional sales manager for the company’s newly established Northwest region. In his new role, Dyer will oversee sales and market development efforts across Washington, Oregon, Alaska, Northern California and Western Nevada.

“The organizational update is part of Apogee Architectural Metals’ ongoing commitment to growth and strengthening customer support across the western United States,” said Jacob Johnson, vice president of sales for the Western and Southern regions at Apogee Architectural Metals. “The Northwest region was created as part of a broader realignment of the company’s western sales structure designed to enhance regional focus, customer engagement and market coverage.”

Dyer brings 35 years of experience in the architectural aluminum and glazing industry, including extensive leadership and sales experience supporting the EFCO, Tubelite and Wausau Window brands within Apogee Architectural Metals’ product portfolio.

Throughout his career, Dyer has held progressive roles in estimating, project management, outside sales, monumental project development and regional sales leadership. He has built strong customer relationships and supported market growth across multiple regions in the United States.

Most recently, Dyer assisted in developing and training Apogee Architectural Metals’ direct and independent sales representatives. He also supported the company’s growth initiatives across the Midwest and West regions.

“Peter’s extensive industry experience, leadership background and customer relationships make him well-suited to lead this newly established region,” Johnson said. “His understanding of our brands, customers and markets will help continue strengthening our presence and support throughout the western United States.”

As part of the restructuring, Hanna Potthast will remain regional sales manager for the newly established Southwest region. She oversees Wyoming, Colorado, New Mexico, Arizona, Montana, Idaho, Utah, Eastern Nevada and Southern California.