Marketing refers to activities used to promote or position products or services. Experts state that marketing concepts are based on needs, wants and demands.
The construction industry, like other industries, is continually evolving. Some accuse the construction industry of being stubborn, archaic and incapable of change. I disagree and feel there is proof that we are very responsive to change.
As part of a $100 million capital campaign, The Muny opened its 101st season in June with a $33 million facelift highlighted by a new rotating stage, lights, LED screen, orchestra pit and other amenities to enhance the visitor experience.
Winters in Traverse City, Mich., can be brutal, and Westwind Construction, a Grand Haven-based owner developer, contractor and operator, knew its proposed four-story apartment building would need a durable and sustainable exterior.
Water is a mystery. It bends all of the rules, it baffles and confounds, it flows where it wants to flow, and although often used as a symbol of renewal, it is also associated with destruction.
Selling is important. Without sales, companies die. Training is equally important: workers without real training fail to understand why and then failures occur. Our industry too often misses the mark or conflates a blend of training and sales.
Since 1987, Capital City Stucco has been an important advocate to exterior plastering and insulating systems from its home base in Canton, Ga., and beyond.