Today, Bosch Power Tools released its latest brand campaign – “What Hard Workers Deserve”, just ahead of Labor Day. Featuring the voice of actor and Bosch Power Tools user Nick Offerman, Bosch’s new broadcast and social media ads highlight how the brand’s premier tools are ready to support workers in the most extreme working conditions, from the top of a skyscraper to a wrestling ring.
Notably, the latest campaign sheds light on Bosch Power Tools’ advanced tool R&D process – using real, job site feedback to carefully design each tool and prioritize worker’s needs. The campaign’s hero products – the PROFACTOR High Torque Hammer Drill/Driver, X-LOCK 4.5-inch Angle Grinder, and the 2-in-1 Impact Driver and Impact Wrench – exemplify the brand’s commitment to ergonomic design, setting industry standards and, ultimately, the worker.
Ergonomically designed for user comfort, the GKS18V-26L brings the Bosch Power Tool's coveted BITURBO BRUSHLESS technology to the core of the tool allowing for increased power, while completing a variety of heavy-duty projects. The GKS18V-26L circular saw offers pros the ideal cordless tool with build-in features to provide added mobility and visibility on the job, meeting their cutting needs.
Featuring five-times faster wheel changes with Bosch X-Lock technology, the GWX18V-13CN delivers performance, control and power in a compact, cordless solution
PROFACTOR delivers corded power in a cordless solution. These next generation 18V cordless tools are equipped with BITURBO Brushless technology and powered by Bosch’s best battery technology in CORE18V. The new high-power system is engineered to tackle the toughest, grittiest applications on the job.
Since its introduction in 2004, the Bosch Power Box has been an award-winning jobsite staple, smartly blending both entertainment and function in an unmistakeable design.
Beginning Friday, Aug. 30 and running through Sunday, Sept. 29, consumers can enter for their chance to win a new Ram 1500 filled with a Bosch power tool prize pack.