Today, Bosch Power Tools released its latest brand campaign – “What Hard Workers Deserve”, just ahead of Labor Day. Featuring the voice of actor and Bosch Power Tools user Nick Offerman, Bosch’s new broadcast and social media ads highlight how the brand’s premier tools are ready to support workers in the most extreme working conditions, from the top of a skyscraper to a wrestling ring.
Notably, the latest campaign sheds light on Bosch Power Tools’ advanced tool R&D process – using real, job site feedback to carefully design each tool and prioritize worker’s needs. The campaign’s hero products – the PROFACTOR High Torque Hammer Drill/Driver, X-LOCK 4.5-inch Angle Grinder, and the 2-in-1 Impact Driver and Impact Wrench – exemplify the brand’s commitment to ergonomic design, setting industry standards and, ultimately, the worker.
The Bosch HDC50 BlueCollar SDS-plus Universal Dust Collection Attachment provides excellent dust collection when drilling masonry with SDS-plus hammers. It captures most drilling dust vs. standard drilling without a dust attachment.
Ergonomically designed for user comfort, the GKS18V-26L brings the Bosch Power Tool's coveted BITURBO BRUSHLESS technology to the core of the tool allowing for increased power, while completing a variety of heavy-duty projects. The GKS18V-26L circular saw offers pros the ideal cordless tool with build-in features to provide added mobility and visibility on the job, meeting their cutting needs.
Bosch brings you a new generation of durable laser measures. With camera integration, increased range, easy USB charging, Bluetooth connectivity and water and dust-resistant features, the BLAZE is built to be as tough as the jobsite.
Featuring five-times faster wheel changes with Bosch X-Lock technology, the GWX18V-13CN delivers performance, control and power in a compact, cordless solution
PROFACTOR delivers corded power in a cordless solution. These next generation 18V cordless tools are equipped with BITURBO Brushless technology and powered by Bosch’s best battery technology in CORE18V. The new high-power system is engineered to tackle the toughest, grittiest applications on the job.