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Walls & Ceilings 'If Walls Could Talk'
Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.
Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
In the latest episode of If Walls Could Talk, W&C Publisher Jill Bloom interviews Anna Anderson, CEO of Art Unlimited, who shares invaluable insights on identifying your customer persona. Anderson emphasizes the crucial role of data in pinpointing target customers, leveraging both internal and external data sources. With a remarkable arsenal of 300 data sets, Anderson demonstrates how layering persona data leads to a comprehensive understanding of the target audience, enabling businesses to tailor their marketing strategies effectively. Furthermore, Anderson underscores the untapped potential within CRM data for expanding customer reach, advocating for the integration of technology, such as big data analytics, to drive informed decision-making in marketing and business growth.
In this episode of If Walls Could Talk, John Wyatt, editor of Walls & Ceilings magazine speaks with Jesse Vigil, President of Mid-Valley Commercial Construction and Eric Norris, Vice President at the company, located out of Salem, Oregon. These two and the company are featured on the cover of Walls & Ceilings in the October issue.
In this special episode of If Walls Could Talk, Walls & Ceilings Associate Editor Michael Levitt speaks with Phampena Inc.’s Taide Pham, Hien “H” Pham and Trinidy Pham. The company is on the cover of W&C’s September issue and has grown into an industry leader since being founded in 2010.
In this episode of If Walls Could Talk, Jill Bloom and Trent Cotney discuss the complexities of marijuana use in the construction industry. Cotney addresses the challenges employers face due to varying state laws on marijuana legalization, emphasizing the importance of safety and supervisor training to identify impairment. He also highlights the difficulties of maintaining a drug-free workplace, considering testing limitations and insurance requirements, which often necessitate policy re-evaluations for contractors.
Thea Dudley chats with Jill Bloom about payment portals, fraud targets, best practices in debt collection and other methods to address fraud and tardy customers.
Nancy Brinkerhoff, CEO of Ironwood Commercial Builders, was honored with the Leadership Award by Walls & Ceilings, recognizing her active role in the wall and ceiling industry. She is celebrated for her integrity, emotional intelligence, and commitment to mentoring others, particularly women in construction. Brinkerhoff's leadership extends to her involvement in associations like AWCI and WACA, where she advocates for smaller members and promotes the inclusion of young professionals.
With the school year starting again, is it time to go back to the basics? Anna Anderson of Art Unlimited thinks so and has some marketing tips that could improve your business approach.