Home » Multimedia » Podcasts » Walls & Ceilings 'If Walls Could Talk' » Episode 163: Dear Anna: Strategy Behind Growing Your Customer List
Walls & Ceilings 'If Walls Could Talk'
Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.
Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
In the latest episode of If Walls Could Talk, W&C Publisher Jill Bloom interviews Anna Anderson, CEO of Art Unlimited, who shares invaluable insights on identifying your customer persona. Anderson emphasizes the crucial role of data in pinpointing target customers, leveraging both internal and external data sources. With a remarkable arsenal of 300 data sets, Anderson demonstrates how layering persona data leads to a comprehensive understanding of the target audience, enabling businesses to tailor their marketing strategies effectively. Furthermore, Anderson underscores the untapped potential within CRM data for expanding customer reach, advocating for the integration of technology, such as big data analytics, to drive informed decision-making in marketing and business growth.
In this episode of If Walls Could Talk, Tom Harris, owner of Tom Harris PUR Consulting, discusses how the SPF industry may be impacted by new leadership. He highlights cautious optimism about a more focused leadership approach while addressing key industry concerns: labor, tariffs and taxes, and energy policy, emphasizing the need for continued federal support for energy conservation programs.
W&C Group Publisher Jill Bloom interviews Steve Slepcevic, CEO of Strategic Response Partners, about best practices for contractors to prepare for major storms. Slepcevic emphasizes the importance of having a comprehensive plan in place for individuals, families, and businesses, as well as maintaining proper communication tools like satellite phones. He also discusses the impact of weather phenomena like "bomb cyclones" on the West Coast and the need for proactive measures to manage water flow and prevent flooding.
Looking for new ways to save energy and meet decarbonization goals? Learn how phase change material in ceilings is helping building operators reduce energy cost and usage and contributes to improved indoor environmental quality.
Speaking from an actual jobsite, Health, Safety, & Compliance expert Tammy Clark emphasizes the importance of tailored safety approaches rather than one-size-fits-all solutions, which can inadvertently create greater risks. She highlights the role of a "Competent Person" (CP) in identifying and mitigating hazards and criticizes general contractors for imposing blanket safety requirements, such as mandatory steel-toed boots, which may increase risks for certain workers like roofers.
Walls & Ceilings Editor John Wyatt interviews Jonathan Belanus, president of JB Insulation & Drywall in Oakland, N.J., recently featured in the magazine's November issue. Belanus, a third-generation insulation contractor, discusses his company’s work in residential and commercial insulation, drywall, and firestopping, with a focus on custom-built homes. He also shares his positive experience at this year’s ICAA Annual Trade Show in Chicago, which he has attended since his late teens.
In this episode of If Walls Could Talk, W&C Group Publisher Jill Bloom speaks with Trent Cotney of Adams & Reese about his recent visit to the American College of Building Arts (ACBA). ACBA is the only U.S. college that combines professional training in traditional building trades with a liberal arts curriculum, offering students hands-on skills and creative problem-solving abilities. Cotney highlights the unique, high-quality craftsmanship being developed by students, many of whom will be sought after both in the U.S. and internationally.
