As part of an ongoing marketing strategy to engage business owners and benefits decision-makers, Aflac’s 2009 business-to-business initiative will include a focus on the construction and education industries, starting with the release of a pair of new national network television ads aimed at employers within the two sectors. The commercials are the latest installment in a series of ads within the “Aflac for Business” campaign designed to showcase how the insurer can help serve as a benefits solution provider for employers at no direct cost to their business.
The new commercials, both in a 15-second format, feature the
Aflac Duck communicating directly to business owners. The construction
television ad will debut during the International Builders' Show in Las Vegas
on January 20 and will begin airing on network television on January 23.
Aflac Focuses New Campaign on Construction Employers
January 16, 2009