The Gypsum Association, the industry organization representing gypsum product manufacturers in the U.S. and Canada, recently revamped its primary Web site, www.gypsum.org. Improvements include better navigation, an upgraded purchasing module, new video content, and a digital archive of historical material.
In addition, content housed on two ancillary sites, an environmental and sustainability site (gypsumsustainability.org) and an informational site (www.gypsumbuilds.org) have been incorporated into gypsum.org. The Association has sunset the additional sites in an effort to streamline the visitor experience.
“For more than 80 years, specifiers, architects, engineers, contractors, builders, code officials and owners have looked to the Gypsum Association to answer questions related to the storage, handling, application, and finishing of gypsum panel products and our web presence extends this tradition,” said Interim Executive Director Stephen H. Meima, MBA, APR, LEED Green Associate. “The need for separate sites devoted to different aspects of gypsum products and their use seems redundant, now. Environmental stewardship, for example, is fully integrated into our members’ products, and manufacturing procedures and the new website reflects that fact.”
Few Associations in the building materials industry can claim a history as long as that of the Gypsum Association. The addition of an historical archive to the site allows the Gypsum Association to share some of the interesting promotional pamphlets, and even short films, produced over the decades.
“Obviously, archival documents should not be used to complete contemporary building projects,” Meima noted. “However, incorporating this trove of historical material into the Web site, creates a fun and educational experience for visitors.”