Turf, the Chicago-based acoustic solutions company operating at the intersection of art, architecture and technology, is excited to share its promotions and additions to the sales team. Turf continues to have record-breaking growth, and to drive even more future growth, the brand is growing its team through a slate of pivotal sales roles. Camille Zanona, previously regional sales manager for the East Coast, has been promoted to vice president of sales; Katrina Gatuz has been hired as regional sales manager for the West Coast; and Jamie Gray has been appointed the brand’s first director of sales for Europe, the Middle East and Africa. With the expansion of the sales team, Turf positions itself to continue its success and innovation within the design world.

“As Turf continues to grow, we are thrilled to announce the expansion of the sales department, led by Camille Zanona, to support the increasing global demand,” stated Rob Perri, president of Turf. “With the addition of a director of sales overseeing the EMEA, it will be the brand’s first role focused on bringing our stunning acoustic solutions to commercial space designers and architects in EMEA.”

Zanona brings more than 12 years of professional experience within the sales industry, holding positions at Skyline Design and Architectural Glass Works that focused on expanding business, providing support to field sales representatives and driving sales and business activities that maximized revenue, profitability and market share. Zanona joined Turf in early 2022 as regional sales manager for the East Coast and oversaw the overall sales, sales operation and overall profitability of Turf in the region. After a little over a year in her position, Zanona demonstrated her exceptional leadership capabilities and proved to be an integral part of the team. Now, as VP of Sales, she will lead the overall sales team and shift focus to a more global approach for the brand.

Gatuz brings extensive experience to her role, having held positions in the acoustics and design industries focused on developing new sales strategies, creating and maintaining relationships with local interior design firms, and overseeing and training sales representatives. A graduate of the Illinois Institute of Technology with a bachelor’s in architecture, Gatuz brings not only industry knowledge into her role but an understanding of the importance of design within her role and how specifiers think. A highly organized and self-motivated sales and marketing professional, Gatuz will serve as Turf’s regional sales manager for the West Coast, overseeing all sales representatives within the region, developing and executing strategic plans, and ensuring that rep sales goals and objectives are met.

For more than 20 years, Gray has worked across design and acoustic solutions in the United Kingdom. Gray held positions at Levolux and Fabric Systems before starting and selling his own acoustic solutions company, JBH Soft Furnishing. From there, he worked as an acoustics director at Vega Technology and later started his own company, Napelii, an acoustics agency working with architects and designers to specify products. Gray’s addition to the company has been an essential one and, as the director of sales for EMEA, his responsibilities will oversee achieving overall regional sales goals, developing and executing strategic plans, and ensuring that rep sales goals and objectives are met.

With principles of value, impact, clarity, leadership and ease to guide them, Zanona, Gatuz and Gray each will serve essential roles to the brand and will lead their teams through coaching, support and reporting metrics for each department within Turf.