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CeilingsInterior

Video/Podcast

CISCA Honors Ron Rice its DeGellke Award

This April, Rice was awarded one of the association’s top honors. He speaks with W&C about this experience and what the industry means to him.

By Jill Bloom, Executive Director, Walls & Ceilings, Ron Rice, John Wyatt, Editor
May 19, 2025

In this episode of If Walls Could Talk, W&C Group Publisher Jill Bloom talks Ron Rice of CertainTeed Ceilings/Saint-Gobain. The industry veteran was specially honored at this year’s CISCA Connect in Las Vegas in April.  

If Walls Could Talk Podcast show presented by Walls and Ceilings magazine

CISCA Honors Ron Rice

CertainTeed’s (and industry activist) Ron Rice was recently honored at this year’s CISCA Connect, held in Las Vegas.

Your browser does not support the audio element.

One of his most notable contributions to the association was in 2014, during his committee chair work on the EPD Task Force. Ron and that team helped to establish the very first EPD for metal ceilings with CISCA’s companies that specialized in metal ceilings. Those EPDs were and are “cradle-to-gate” EPDs, which do not include “end-of-life” usage for the materials.

“I’m a big fan of aluminum and like to consider the aluminum Coke can as a simple example of aluminum materials that may come off a jobsite deconstruction,” said Rice. “These cans are constructed from two different aluminum alloys, a lightweight and easily formable 3000 series for the body and a 5000 series for the top given pressures—and of course the pull-tab. A recent two days spent at a recycling convention educated me on the collection, sorting, cleaning, and shredding involved in recycling. I had seen the back-end of the process with smelter, melting, casting for coils, coil coating and sheeting operations while at Hunter Douglas’ Rotterdam operations in 2015.”

For commercial construction renovation, modernization, and repurpose-and-reuse facilities, Rice believes a new and deeper mindset needs to evolve in the construction industry to support what architects are leading and general contractors are supporting.

Establishing Parameters to Support Material Circularity for Materials Utilized in Buildings.

Rice describes “conversation of materials,” one that needs to consider such terms as “urban mining” from an aluminum company he knows and “buildings as a material bank” as described by a Dutch architect.

“Some of the largest architects and general contractor firms are firmly on board and leading with materials and practices.  Gensler, HOK, HKS, Perkins & Will and other architectural firms are setting standards for material qualifications, while the largest general contractor firms like Skanska, Turner, Hensel-Phelps, and others have teams involved in sustainability.   University programs across the country from Georgia Tech to Vermont to Cal Berkeley offer Sustainability and Environmental Studies, along with Construction Management degrees, so more a more talent will pour into this.”

“With our localized project work we need purposeful learning about deconstructing a building, preserving the materials, and creating pathways so companies can collect, sort, recycle, reuse, repurpose and make brand new products, whether it’s a one-to-one recycle or turning the content into another type of product of the same or similar material.”

Deconstruction and recycling saves energy that would otherwise be spent on mining and formulating new materials. Recycling aluminum saves about 95% of the energy required to produce virgin aluminum products.

His current company, Saint Gobain and CertainTeed, is one of the global manufacturers pushing for the sustainable practice of circularity with partners throughout construction as a whole. Programs turning shingles in asphalt, and plate glass into cullet for insulation, or mineral board ceiling panels as a take-back program, are examples.

“As a society, we’re going to have to become a lot better in material selection, deconstruction and circularity, and I believe manufacturers have a place to guide that knowledge and effort at architect, general contractor and, in the future, subcontractor sustainability team levels.”

When talking about CISCA specifically, he also proposes: “The association has a place to play in the discussion of sustainability and environmental preservation, given the material hands-on with interior and exterior construction.”

KEYWORDS: adaptive reuse aluminum awards CertainTeed CISCA (Ceilings and Interior Systems Construction Association) EPDs (Environmental Product Declarations) If Walls Could Talk podcast recycling Saint-Gobain video

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Jill bloom

Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Ron Rice has been in the ceiling business since 1985. He has served in various sales, sales management and general management roles. He is currently Vice President Sales and Marketing for Hunter Douglas Ceilings and General Manager Luxalon Metal Ceilings in Norcoss, Ga.
John wyatt 2025 crop1
John Wyatt is editor of Walls & Ceilings magazine, bringing more than two decades of experience with BNP Media. He joined the company in 2000 as an associate editor, contributing to both Walls & Ceilings and Roofing Contractor before assuming the role of editor in 2008. In addition to his work with the brand, Wyatt collaborates across BNP’s architecture, engineering and construction (A/E/C) portfolio, supporting related publications and initiatives. He can be reached at 248-205-6659 or wyattj@bnpmedia.com.

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