Marketing - Articles | Walls & Ceilings

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.

May 18, 2026

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.

Veterans

84 Lumber Highlights Veteran Hiring, Transition Challenges

Company spotlights workers, workforce issues

W&C Staff

May 1, 2026

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84 Lumber highlights two veteran employees while underscoring ongoing challenges service members face when transitioning to civilian careers, including job placement and career direction.

Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

April 28, 2026

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

Al Agents: The Key to Never Missing a Lead

Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.

April 15, 2026

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.

Technology News

Angi Launches Home Services App in ChatGPT

Tool connects AI questions to contractors

W&C Staff

March 11, 2026

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Angi has launched an app in ChatGPT that allows homeowners to move from asking project questions to connecting with local contractors and requesting quotes.

Technology News

Intellia Launches AI Framework for Construction Firms

Consultancy introduces AI checkpoints, agentic workflows and market signal analysis to help contractors improve marketing performance, identify buyers and streamline sales prospecting.

W&C Staff

March 11, 2026

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Intellia introduces an AI framework designed to help construction firms improve marketing, identify high-intent buyers and increase sales productivity.

Women Who Build

From Broadcasting to Construction Leadership

Carmen Valencia applied storytelling and strategic communication skills to strengthen the voice of the wall and ceiling industry.

John Wyatt

Tanja Kern

March 4, 2026

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Carmen Valencia applied storytelling and strategic communication skills to strengthen the voice of the wall and ceiling industry.

Women Who Build

Bridging Product Strategy and the Jobsite

With experience in agency and corporate environments, Weaver brings structure and accountability to tool strategy in the wall and ceiling industry.

John Wyatt

Tanja Kern

March 4, 2026

No Comments

With experience in agency and corporate environments, Weaver brings structure and accountability to tool strategy in the wall and ceiling industry.

Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

February 11, 2026

Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.

Al in Construction: Transforming Client Acquisition

Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

Anna Anderson

January 28, 2026

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In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.