Marketing - Articles - Page 2

Beyond the Blueprint: Six AI Solutions Revolutionizing Walls and Ceilings

How six rapidly deployable AI solutions—from automated quoting and intelligent data search to AI-driven proposals, lead generation, financial automation and admin support—are transforming efficiency and profitability across the walls and ceilings industry.

Fabien Cros

January 21, 2026

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Tighter margins, rising material costs and an array of other factors are creating mounting pressure on the walls and ceilings industry to optimize operations to stay competitive.

If Walls Could Talk

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey

November 21, 2025

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

NIBS to Appear on Empowered for Public TV with Meg Ryan

The program highlights the National Institute of Building Sciences’ role in advancing innovation and resilience across the built environment

W&C Staff

November 7, 2025

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The National Institute of Building Sciences announced its upcoming feature on "Empowered", the Public TV series hosted by award-winning actress Meg Ryan.

Desiree Miller, president, and Jeannine Miller Barreras, vice president

Building on Legacy: How Sisters Are Reinventing Their Father’s Insulation Business for a New Era

Sisters Desiree Miller and Jeannine Miller Barreras are carrying forward their father’s 40-year-old Albuquerque insulation company, blending technical expertise, marketing savvy, and family values to stay competitive in a challenging construction market.

John Wyatt

November 6, 2025

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Sisters Desiree Miller and Jeannine Miller Barreras are carrying forward their father’s 40-year-old Albuquerque insulation company, blending technical expertise, marketing savvy, and family values to stay competitive in a challenging construction market.

Dear Anna: The Retention Playbook: Never Lose a Customer Again

If Walls Could Talk

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients

October 29, 2025

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how contractors can apply them to their marketing and operations to win over customers.

Publisher's Post

Let’s Talk About Your Business, Projects and People!

Walls & Ceilings invites contractors, architects and innovators to share their stories, projects and successes to help elevate their brands and drive the industry forward through peer-to-peer recognition and media exposure.

Jill Bloom

August 27, 2025

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Walls & Ceilings invites contractors, architects and innovators to share their stories, projects and successes to help elevate their brands and drive the industry forward through peer-to-peer recognition and media exposure.

If Walls Could Talk

Dear Anna: How Do I Optimize for AI Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

July 16, 2025

As search engines like Google make AI overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

MCA Releases 2025 Market Study

The association's market study shows growth for the metal construction industry.

July 9, 2025

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The association's market study shows growth for the metal construction industry.

Using Hemp in Building Insulation Could Make Structures Greener

CEE researchers’ analysis outlines path to a U.S. construction market for hemp-based fibers, which are already used for clothing and biodegradable plastics.

June 3, 2025

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CEE researchers’ analysis outlines path to a U.S. construction market for hemp-based fibers, which are already used for clothing and biodegradable plastics.

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

May 27, 2025

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”