JLG Industries, Inc., an Oshkosh Corporation company announces the expansion of its “Access Your World” virtual experience. The newest job site scenario brings visitors inside the stadium and features additional JLG products, services and content to explore.
The initial launch focused on construction tasks on the outside of the stadium, such as site preparation and steel erection work, while the second environment focuses on truss, fit out and finish work to showcase multiple stages of construction.
“The ‘Access Your World’ experience at its core is an educational site that allows visitors to experience JLG products in a variety of job site environments, enabling them to better understand specific applications and uses,” says Jennifer Stiansen, director of marketing, JLG. “On demand access provides visitors with the flexibility to attend, navigate and absorb content at their own pace.”
In addition to featuring virtual job site scenarios, participants have access to a wide range of content from within the “Access Your World” experience, including walk-around videos, product spec sheets, brochures and videos, and they can also connect to a variety JLG tools and services including: #DirectAccess, JLG Financial, JLG Gear, the JLG dealer locator, the JLG augmented reality app, Online Express for parts ordering and JLG University to sign up for training online or in-person training courses.
“Experiential marketing continues to accelerate,” says Stiansen. “While virtual experiences will not become a replacement for face-to-face events, they are here to stay and will continue to supplement more traditional methods of marketing, providing a wider range of ongoing customer touchpoints.”
Stiansen concludes, “We are only skimming the surface of what is possible in the virtual world. Our customers can expect a long-term commitment from JLG in evolving this experience, both in the near term and well into the future.”