Arcitell LLC, a leader in high-end composite building materials based in Sugarcreek, Ohio, announced the promotion of Brian Martin to vice president of sales and marketing.

Martin joined Arcitell in 2021 as director of sales and marketing and has built strong momentum for the concern’s flagship Qora Cladding brand, a patented fiber-reinforced polymer siding panel that replicates the look and feel of stone, brick and wood.

“Brian has brought renewed energy to the Qora brand and our business,” said Robert Belden, president of Arcitell. “In two short years with our company, he has done an excellent job opening new markets for Qora, building strong relationships and energizing our go-to-market activities.”

Martin has spent more than 20 years in building materials with CertainTeed, NUCOR Steel, Remcon Plastics and American Biltrite. In addition, he is a graduate of the U.S. Military Academy with a bachelor’s degree in mechanical engineering, the U.S. Army Airborne School and the U.S. Army Ranger School, and is a decorated combat veteran, having earned a Bronze Star commanding his U.S. Army field artillery battery during the first Gulf War. He earned a master’s degree in organizational dynamics from the University of Pennsylvania and an MBA from Wilmington College.

“We have a tremendous product unlike anything on the market,” Martin said. “I love to see the looks on our customers’ faces when they experience the authentic look and feel of our stacked stone and brick panels that are lightweight, strong and hang like siding.”

For more information, visit qoracladding.com.