Articles Tagged with ''branding''

MTIdry formally announced a major milestone in its journey: the launch of its newly redesigned website and refreshed company identity. The transformation from Masonry Technology Inc. to MTIdry reflects its evolution beyond traditional masonry into a comprehensive provider of high-quality moisture management solutions for all cladding types – as well as below-grade basement waterproofing and retrofit applications.

Westlake Royal Building Products, Inc. announced Sept. 7 that Palight Trimboard is now Skytrim, a sophisticated line of PVC trim options.

After three years of closures at the Canadian borders due to the COVID-19 pandemic, Envirobon has reached a pivotal moment in sales. Its inside sales representative, Mike Payne, has informed the company that it will soon need to add an additional shift in manufacturing to meet the current demand of the Tstud.

The Metal Construction Association has announced a new membership class for subsidiary brands or divisions of a parent company. This membership class allows companies with multiple subsidiaries or divisions to have each brand recognized as an MCA member at a reduced rate.

Cultured Stone, the originators of the manufactured stone veneer category, announced a refreshed brand position that encourages unleashing personal creativity and exploring the limitless boundaries of individual expression.

L.B. Hall Fireproofing, a minority- and women-owned fireproofing company located in Crystal Lake, Illinois, announced that Estefania Roa will become the company’s new CEO. In 2022, Roa became president and owner.

Hurricanes devastated properties across the U.S. Virgin Islands a few years ago, including on St. Thomas, where the former Bluebeard Beach Club resort lost the roofs on all seven of its guestroom buildings, which also all suffered significant moisture damage.

ICPI-NCMA announced on February 22 during their Annual Meeting in Columbus, Ohio, that they will now operate as one entity after co-founding the Concrete Masonry & Hardscapes Association.

Gehan Homes consolidated three of its homebuilding brands under one unified brand – Brightland Homes, effective March 21. The renaming integrated approximately 110 active communities from Gehan Homes, Gray Point Homes and Wonderland Homes brands across Texas, Arizona, Colorado and Tennessee.

On Jan. 31 at the 2023 International Builders’ Show, CertainTeed unveiled its new brand identity. This milestone represents a major paradigm shift for the manufacturer – reinforcing its customer-focused, comprehensive offering of light and sustainable building solutions and systems.